Jeb Bush has optimistic message, faces challenges

MIAMI (AP) - Vowing to win the Republican presidential nomination on his own merits, Jeb Bush launched a White House bid months in the making Monday with a promise to stay true to his beliefs - easier said than done in a bristling primary contest where his conservative credentials will be sharply challenged.

"Not a one of us deserves the job by right of resume, party, seniority, family, or family narrative. It's nobody's turn," Bush said, confronting critics who suggest he simply seeks to inherit the office already held by his father and brother. "It's everybody's test, and it's wide open - exactly as a contest for president should be."

Bush sought to turn the prime argument against his candidacy on its head, casting himself as the true Washington outsider while lashing out at competitors in both parties as being part of the problem. He opened his campaign at a rally near his south Florida home at Miami Dade College, an institution with a large and diverse student body that symbolizes the nation he seeks to lead.

"The presidency should not be passed on from one liberal to the next," he declared in a jab at Democratic favorite Hillary Rodham Clinton.

And he said: "We are not going to clean up the mess in Washington by electing the people who either helped create it or have proven incapable of fixing it."

That was an indirect but unmistakable swipe at Republican presidential rivals in the Senate. Among them is his political protege, Florida Sen. Marco Rubio, who welcomed Bush into the 2016 contest earlier in the day.