Press Box: St. Louis doing all the right things to keep NFL

If it was truly the last game in St. Louis for the Rams, it was memorable.

And yellow. Really, really yellow.

Thursday night, the Rams wrapped up the home portion of their 2015 schedule with a 31-23 victory against the Tampa Bay Buccaneers.

And while the stands weren't filled, and they haven't been this season, the fans were loud and proud in their support of the team and dislike of team owner Stan Kroenke.

And with the yellow glow of a victory still shining bright over the city Friday, the St. Louis Board of Alderman voted 17-10 to approve city financing for the stadium project.

"Won by a touchdown," alderman Jack Coatar, a sponsor of the bill, was quoted as saying after the vote.

Only St. Louis hasn't won anything yet. It's like spiking the ball before you've even reached midfield.

A stadium task force in St. Louis has been working for the better part of a year to put together financing to build a new outdoor facility on the riverfront.

One of the biggest accomplishments for the group was getting the court system to invalidate a city ordinance requiring voters to approve spending money on new stadium construction.

Sometimes, it's not what you know, it's who you know.

Anyway, that end run led to Friday's vote, which has the city kicking in $150 million to the project. And $150 million is nothing to sneeze at. Unless it's only about 20 percent of what is going to be needed to fully fund the project.

Where's the rest coming from? According to the stadium task force:

• $160 million will come from a personal seat licensing or a PSL. That is a paid license that entitles the purchaser to buy certain seats in a stadium. Not tickets for the seat, but the right to buy tickets for the seat. Half of the teams in the NFL - 16 of the 32 - have some sort of PSL program in place.

That includes St. Louis, who used PSLs to help build the Edward Jones Dome. You know, the facility that would be phased out of use by the Rams after 20 years for being dated by the standards written into the lease with the city.

• $200 million from the NFL. Or is it $300 million?

The NFL has agreed to kick in $200 million for the project. But Friday's proposal to the aldermen was changed Tuesday to say the NFL was going to pay $300 million. Where did that extra $100 million come from? Nobody seems to know.

In a letter Thursday to Gov. Jay Nixon and the stadium task force, NFL commissioner Roger Goodell reminded everyone involved the league provides a maximum of $200 million to assist teams in building new stadiums. That's not $300 million.

Did someone a rung or two below Goodell on the NFL ladder hint the league would kick in a little extra to keep the Rams in St. Louis? Did someone fudge the numbers? Did someone hit the wrong key in typing up the proposal?

Who knows? And in the end, that's not the biggest chunk of the financing in question. Because ...

• There's $250 million to be paid by the owner of the team using the stadium. That currently would be Kroenke, who is willing to spend as much as $1.8 billion of his own money to build his own stadium in Inglewood, Calif.

I've said it before, I will say it again. Good luck getting any money from Kroenke for this project.

On the plus side, this could all be over in the next month. The NFL has a meeting scheduled for mid-January to look at the proposals by St. Louis, San Diego and Oakland. There could be a vote then about allowing any - or all - to move to the Los Angeles area.

There's been a lot of people working hard to look like they worked hard to keep the Rams in St. Louis.

Too bad it's all going to be for nothing.

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