BizBeat: ULTA Beauty sets grand opening events

Jefferson City’s newest beauty products store will be opening this weekend, including grand opening events Friday. ULTA Beauty, which includes a salon, will be located at 3535 Missouri Blvd.

The national company began construction in the Wildwood Crossings Shopping Center in late February after Petco closed. The large beauty retailer carries prestige, mass and salon products, “providing affordable indulgence to its customers by unmatched product breadth, value and convenience.”

In conjunction with the retailer’s grand opening, festivities include gift certificates of up to $100 for the first 100 guests each day (Friday through Sunday), plus a free service at the Salon within ULTA Beauty. Free makeovers and consultations with makeup and skin experts and stylists are also available throughout the weekend. And one guest will have the chance to win a $235 Pamper Me Pink box full of ULTA brand product. Customers are invited to play, test and sample more than 20,000 beauty products, 4,000 testers and more than 1,000 scents.

ULTA Beauty’s full-service salon will be ready to take appointments and walk-ins, “offering affordable prices with licensed stylists and skin therapists.”

UTLA operates 675 retail stores across 46 states. For more information, visit or call 573-632-0041to schedule an appointment with the salon.

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