BizBeat: Store reopens as jewelry boutique

Good & Perfect Gifts reopened Jan. 8 as a jewelry boutique.

The Jefferson City store, located at 748 W. Stadium Blvd., recently announced its closure along with neighboring business Central Missouri Athletics. The stores held liquidation sales from early September through December.

Jera Lincoln and her husband own the businesses and the building, but decided to close because they recently moved from Eldon to Springfield.

Due to overwhelming demand, Good & Perfect Gifts Jewelry Boutique reopened with a new look and new merchandise. An expanded assortment of products, as well as customer favorites are available. The Jefferson City store is open Wednesday through Saturday, 10 a.m. to 5:30 p.m.

Good & Perfect Gifts will continue to operate its Eldon store as usual.


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