BizBeat: Planet Fitness expands to Jefferson City

Healthy lifestyles are only becoming more important, and as the year comes to a close, more people will be looking to shed those holiday pounds. Jefferson City already has several workout facilities, but another will throw itself into the mix in the coming weeks. Planet Fitness, a franchise health club, is opening at 3239 Missouri Blvd., next to Best Buy.

Having recently surpassed more than 700 locations, the fitness center is known for its low prices, and no “gymtimidation.”

Jonathan Lippincott, local franchisee, said the new center is scheduled to be open mid-December. With other options in the Capitol City for workout facilities, Lippincott said Planet Fitness sets itself apart in several ways.

“The price and the environment are what sets us apart,” he said.

The national company has partnered with “The Biggest Loser” television show, and works to bring in first time gym goers. The no-contract, $10 membership option gets people in the door, as well as provides a personal trainer to help establish goals, find the target heart rate and introduce members to the machines.

“It’s really big on no intimidation and no judgment,” Lippincott said.

Planet Fitness focuses on cardio and general health, with workout machines and some free weights as well. It is open 24 hours a day Monday through Friday, and from 7 a.m. to 7 p.m. on Saturdays and Sundays. A 30-minute express workout has also been designed to get members in the door with full body exercise in a short amount of time.

Lippincott said other perks at the new center include tanning and hydromassage beds and chairs. A $20 per month membership gets clients both the tanning and workout center, as well as the option to bring friends for free.

The new business will begin its presale Monday, with a reduced enrollment price of $1. Those interested can visit the Missouri Boulevard location through Dec. 13 to take advantage of the presale offer.

Construction on the facility is still ongoing, but should be complete in just a few weeks. Lippincott said the new business is expected to employ 12-15 people once fully operational.

“We are very, very happy to be in Jefferson City. We were anxious to be here and love the community,” the new owner said.

An Arkansas native, Lippincott said he has really enjoyed getting to know the community and is excited to open the facility.

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