BEIJING (AP) - The outpouring of international aid to the Philippines makes China's contribution for typhoon relief look like a trickle - and that won't help Beijing's campaign to win over neighbors with its soft power.
The world's second-largest economy has pledged less than $2 million in cash and materials, compared to $20 million provided by the United States, which also launched a massive military-driven rescue operation that includes an aircraft carrier.
Another Chinese rival, Japan, has pledged $10 million and offered to send troops, ships and planes. Australia is giving $28 million, and even Swedish furniture chain Ikea's offer of $2.7 million through its charitable foundation beats China's.
China's reluctance to give more - driven by a bitter feud with Manila over overlapping claims in the South China Sea - dents its global image at a time when it is vying with Washington for regional influence.
"China has missed an excellent opportunity to show itself as a responsible power and to generate goodwill," said Zheng Yongnian, a China politics expert at the National University of Singapore. "They still lack strategic thinking."
The decline of American influence in Asia, with China filling the vacuum, has been predicted for years. Asian nations have become increasingly dependent on China's booming economy to purchase their exports, and Chinese companies are increasingly providers of investment and employment.
Yet, China lags far behind the U.S. in the sphere of soft power - the winning of hearts and minds through culture, education, and other non-traditional forms of diplomacy, of which emergency assistance is a major component.
Despite Chinese academics' frequent promotion of soft power, Chinese leaders don't really get it, said Zheng. Instead, they continue to rely on the levers of old-fashioned major-nation diplomacy based on economic and military might. "They still think they can get their way through coercion," Zheng said.
China's donations to Philippines include $100,000 each from the government and the Chinese Red Cross, and it is sending an additional $1.64 million in tents, blankets and other goods.