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City considers adding metrics to JCTV contract

An operator at JCTV runs the board during production at the facility on the campus of Lincoln University. (News Tribune file photo)

An operator at JCTV runs the board during production at the facility on the campus of Lincoln University. (News Tribune file photo) Photo by Julie Smith.

JCTV’s contract may be undergoing some changes as members of the Jefferson City Council look to add in metrics to measure the station’s success.

At a JCTV Steering Committee meeting Thursday, City attorney Drew Hilpert said two council members have been in discussion about adding specific metrics to the station’s contract. The council has approved similar measures to the city’s contract with the Jefferson City Area Chamber of Commerce, and the Jefferson City Convention and Visitors Bureau in the last year.

Hilpert said he has compiled a list of starting points to consider for what metrics the committee would find acceptable. He noted that his list was in no way the final suggestions, but just a place to start.

The list includes: looking at a minimum amount of fundraising per year, a minimum number of broadcast hours spent on city-sponsored meetings, looking at references to JCTV found in media, the number of teaching hours at the station for Lincoln, the number of hours the station was used by a member of the general public, number of hours and methods used promoting community events and identifying how the station has met the needs of the minority population.

“Is the city getting its money’s worth?” Hilpert asked.

Fifth Ward Councilman Larry Henry, who also acts as council liaison to the JCTV Steering Committee, said a majority of the council wants to see how the station is progressing.

“I think the measuring tools are the next step,” Henry said. “I don’t know if it’s these things specifically.”

Hilpert and Henry said the committee should think over the metrics supplied by Hilpert and come up with a “good but fair” list of how to measure the station’s success. Hilpert noted any contract changes would have to be approved by Lincoln University as well as the city.

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