BizBeat: Local filling stations get a new look
Sunday, June 2, 2013
Bee Line Snack Shop in Wardsville is no longer a Conoco filling station.
The 6318 Route B establishment is sporting a new digital sign, new trim and a new affiliate. Owner Gary Bemboom said the station is now associated with Gulf Oil, the first in the Mid-Missouri area since the 1980s.
“We’ll be switching seven of our 13 locations,” Bemboom said. “Right now, today, we’re the only Gulf station in Missouri.”
The Massachusetts based American-owned company had a strong presence in the Midwest years ago, but has been out of sight for nearly two decades.
“Gulf Oil is energized about our partnership with JC Oil, they truly represent the strategic partners we’re looking to brand with,” said Meredith Sadlowski, vice president of branded contract sales operation.
Bemboom and Bee Line Snack Shop signed a contract with Gulf, as did its wholesale supplier, Jefferson City Oil.
In a press release issued by Gulf Oil, Tom Kolb, co-owner of Jefferson City Oil Co., said “The Gulf brand brings value to our company — Gulf has a great image and is a trusted company with a very positive nostalgic reputation. We know that drivers will feel great about filling up their tanks with Gulf gasoline once again.”
Bemboom will transform its stations including Wardsville, South Ridge, Missouri Boulevard, Big Horn Drive/Old Lohman, Apache Flats, Hartsburg and High Point.
Each location will receive a new look, featuring the blue and orange Gulf logo. The canopies will be refaced as will the pumps and promotion materials. New digital price signs will also be installed. Bemboom hopes to have all seven stations transitioned by the first of July. At that time, the company will host grand opening events.
The local business owner said the switch from Conoco to Gulf is not a reflection on Conoco,
“There is a gas station on every corner," Bemboom noted. "We wanted something new, different.”
The new partnership with Gulf will allow Bemboom to make some upgrades to his stations, providing a fresh look. Bemboom is excited about the transition and hopes that his loyal customers will enjoy the vibrant new look as well.
Although the appearance will change, consumers can expect minimal impact to their pocketbooks. One change, however, includes the Gulf station credit card. The local stations will no longer carry the Conoco cards they currently offer.
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