Nike, Oakley move away from Oscar Pistorius
Monday, February 18, 2013
Two major sponsors, Oakley and Nike, distanced themselves from Olympic athlete Oscar Pistorius on Monday after the South African sports star was charged with murder in the shooting death of his girlfriend.
Oakley, the eyewear maker, suspended its contract with Pistorius. And Nike, which sells shoes and other athletic gear, said it has no plans to use him in future ad campaigns.
Pistorius lost both of his legs in childhood. Racing on carbon-fiber blades, he was the first amputee athlete to run at the world championships in 2011, and he made history competing in the London Olympics last year. His success at overcoming hardship made him popular with South Africans, and a desirable pitchman for advertisers.
Use the comment form below to begin a discussion about this content.
Please review our Policies and Procedures before registering or commenting