Kristen Bell hits Target in product-placement film
Sunday, September 30, 2012
LOS ANGELES (AP) — Talk about product placement: Target is releasing an episodic series of short films starring Kristen Bell and Nia Long and everything on-screen is for sale.
The company unveiled the three episodes of "Falling for You" on Thursday at a private event at the SLS Hotel in Los Angeles.
Bell plays an advertising exec and Long is her boss in "Falling for You." Zachary Abel plays Bell's rival — and potential love interest — in the series, wherein online viewers can click on any item on-screen and add it to their shopping carts, from fashion to housewares.
"It's a very exciting concept," Bell said. "It felt very fluid. A lot of it is just showing things in their natural habitat. I felt like it was more natural than a product-placement situation (on a film set)."
More than 100 products are featured in the three-episode arc. "Falling for You" will begin airing Oct. 2 and the products featured will be available until Nov. 1.
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