'McNoodles' to be launched in Austria
Tuesday, September 18, 2012
NEW YORK (AP) — McDonald's is introducing noodle dishes this week at its restaurants in Austria.
The "McNoodles" comes with vegetables and salad, chicken pieces and either sweet and sour or curry sauce. They'll be available for a limited time starting Thursday.
The company says it spent more than a year developing the product, noting that Asian noodles are popular in Austria.
"This has been for McDonald's a complete new challenge," a company statement said.
McDonald's Corp., is the world's biggest hamburger chain with more than 33,000 restaurants around the world. The Oak Brook, Ill.-based company is known for its Big Mac and French fries, but also offers localized menu options in various regions.
In India, for example, it offers McAloo Tikki, a burger made with a spicy breaded potato patty, red onions, tomatoes and a "special vegetable sauce." Earlier this month, the company announced the opening of its first vegetarian-only restaurants in the country.
A spokeswoman for McDonald's notes that the company offers other noodle dishes in other parts of the world. But she said it's the first time the company is using the name "McNoodles."
McDonald's Corp. shares closed Monday trading up 44 cents at $92.14.
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