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Today's Poll!JCTV pushes fundraising initiatives
Friday, October 26, 2012
Faced with a tight deadline to raise thousands, JCTV is pushing membership fees and sponsorships to try and keep the station going past next year.
Earlier this month, City Administrator Nathan Nickolaus told members of the JCTV Steering Committee that the City Council would need to see a financial show of support for the station from the community and Lincoln University or the city would terminate its contract with JCTV in March.
In September, the council approved $110,000 in funding for JCTV, representing a $55,000 cut to its normal operating budget. That money was meant to keep the station operating through June 2013 to enable Lincoln University to discuss whether it will fund the station at some level before the university’s fiscal year starts July 1.
The station has been directed to raise the missing $55,000 to enable it to operate until November 2013, when the city’s new fiscal year would begin. Nickolaus had said Lincoln University should come up with half the needed amount and the other half should come from station fundraising.
In the last month, Station Manager Gloria Enloe said, the station raised $750 through DVD sales of the station’s programs. Overall, the station has raised roughly $1,300.
“We have roughly $54,000 to go,” Enloe said. “The entire amount looks daunting.”
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Comments
RobHunterJohnson 7 months, 3 weeks ago
Run the current radar,and weather at the bottom of the screen 24/7. You improve your viewership as well as a community service. Watching the coast guard show ,or life guards while waiting for weather on the 8s which they fail to put on gets old! Rob
JCsleeper 7 months, 3 weeks ago
Outstanding idea, Rob. Missing the little ABC weather station that was on channel 9, before it became a TV-Land junior.
JCLifer 7 months, 3 weeks ago
The world wide web and YouTube have probably numbered the days left for JCTV. There are just too many less expensive and more convenient options. Like local radio, local TV stations are on the way out. Corporate programming and corporate ownership appears to be the only way for them to remain viable. Tragic, but it is what it is.
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