Shopping Habits You Will Not Believe

More than 38 million online Americans say they shopped while on the toilet

Is there any question people won't answer in a survey? Apparently not.

According to results announced by CashStar, which bills itself as "the world's leading digital gifting and incentives company," more than 38 million online adult Americans admit to having shopped online while on the toilet.

The survey, conducted online nationwide by Harris Interactive on behalf of CashStar from November 6-8, 2012, also found that almost 17 million shopped using a mobile device while standing in the retailer's physical store.

Blame it on smartphones

"Smartphones and tablets have enabled consumers to shop and gift on-the-go in more ways and places than ever before," said David Stone, co-founder and CEO of CashStar. "The retailers who have been paying attention and catering to where and how consumers want to shop by mobile-optimizing their e-commerce sites and offering mobile eGift Cards will reap the rewards this holiday season and have a jump on the competition going into 2013."

In fact, he says retailers on the CashStar platform whose eGift Card Website "is optimized for mobile" have seen 3,700 percent more sales from mobile devices this year than retailers whose sites are not mobile-optimized because the experience is so much better, faster and easier for consumers.

Surprising shopping trends

The strangest places consumers have shopped?

Do not disturb -- Men were more inclined to shop while on the toilet than women.

Shopping and driving -- Despite the danger, more than four million Americans have shopped online while driving a car.

Just checking email at the conference table? -- More than nine million Americans admitted they have secretly shopped while in a business meeting.

Bringing physical and online retail together -- More west coasters indicated that they were inclined to do this than people in other regions of the country.

Milk, bread, and that new flat screen -- More than seven million Americans have filled their grocery and online shopping carts at the same time; they have shopped from their mobile device while at the grocery store.

How they voted

Yes

Yes