Senator pushes for new state slogan

A Missouri lawmaker wants tourism officials and government agencies in the Show-Me State to start using another slogan he believes tells more about the state's heritage and attractions.

A resolution by Sen. John Lamping encourages the Division of Tourism to incorporate the slogan "The Great Rivers State" in its marketing.

The St. Louis County Republican's measure notes that while the Mississippi and Missouri rivers are well-known waterways with significant places in history, Missouri has more than 110,000 miles of rivers and streams altogether.

Lamping's resolution has cleared the full Senate and won endorsement by a committee in the House, where debate is possible in the weeks ahead.

The Show-Me State is already marketed with other slogans, including "The Cave State" and "Where the Rivers Run."