Nielsen: Obama’s smallest State of Union audience
Thursday, January 26, 2012
NEW YORK (AP) — The interest among television viewers in President Barack Obama’s annual State of the Union addresses is dwindling.
The Nielsen measurement company said Wednesday an estimated 37.8 million people watched Obama’s speech the night before on one of the 14 networks airing it. Obama’s audience for the speech has dropped each year, from a high of 52.4 million in 2009.
Obama narrowly missed President George W. Bush’s least-watched State of the Union. Bush’s last one was seen by 37.5 million people in 2008.
The largest individual audience for Obama’s speech was NBC’s, more than 8 million. On cable, MSNBC beat CNN for the first time for second place behind Fox News Channel.
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