In the fourth year of tours at the old Missouri State Penitentiary, revenues from tour attendance have finally started to outpace expenses.
Earlier this month, the Jefferson City Convention and Visitors Bureau (CVB) announced the tours had attracted more than 50,000 people since beginning in 2009. In 2012, tours attracted more than 19,000 visitors, raising more than $275,000 in revenue. And, for the first time, that number exceeded what was spent at the prison.