MSP tours turn profit for first time

Tour attendance, revenue grows with each year

Visitors to the former Missouri State Penitentiary mill about the first floor of A Hall in this News Tribune file photo from March 2011. Photo by News Tribune.

By Madeleine Leroux

Thursday, December 27, 2012

In the fourth year of tours at the old Missouri State Penitentiary, revenues from tour attendance have finally started to outpace expenses.

Earlier this month, the Jefferson City Convention and Visitors Bureau (CVB) announced the tours had attracted more than 50,000 people since beginning in 2009. In 2012, tours attracted more than 19,000 visitors, raising more than $275,000 in revenue. And, for the first time, that number exceeded what was spent at the prison.

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