August 31, 2012 at 4:42 a.m.
| Updated August 31, 2012 at 4:42 a.m.
The area United Way campaign is a time for heroics.
"There is a hero inside all of us," United Way of Central Missouri President Ann Bax told supporters during a luncheon Thursday to kick off the annual campaign.
Using the theme "Be a Hero!" this year's campaign has a goal of $1.65 million to support 25 partner agencies and programs.