Walmart Offers Email Price Comparisons in Test Markets
Retail giant is asks its customers to post comparison results on social media
Wednesday, August 29, 2012
Walmart is trying out a new way of luring grocery shoppers to its stores. It's asking consumers to send a photo of their latest grocery receipt from a competing store.
In return, Walmart says it will analyze the purchases and compare the price the consumer paid to what he or she would have paid for the same items at Walmart.
The promotion is currently being offered in Chicago, Atlanta and Albuquerque, N.M. Walmart isn't saying if it will be expanded but if it's successful, it's a good bet it will spread to other cities.
Expressing confidence in the results, the discount giant is suggesting consumers post the results on Facebook, Twitter and other social media.
The receipt comparison tool is reportedly an extension of a five-month print and broadcast ad campaign featuring real shoppers and actual receipts that challenges consumers to bring their receipts into Wal-Mart to see for themselves how much money they could have saved, Supermarket News reported.
The price comparison app could be nifty if it works but Milton of Manassas, Va., thinks Walmart needs to pay more attention to keeping popular items in stock.
"The Walmart in Manassas Mall is the only store to stock UPC #60538800293, item #815156. Why do the other stores not stock this item? I have been to the store five times and the shelf is empty. Why? There are 24 on regular order and 96 ordered last week. Where are the cans of cat food?" Milton asked in a recent posting to ConsumerAffairs.
"It appears that the small cans keep coming in and the store has plenty on the shelf, but why should I pay $.47 for a small can when you are supposed to stock the large can for $.70? Come on, let's keep the shelves stocked. I know for a fact that the manager ordered 96 cans last week because I was standing next to him," Milton said.