Samsung Still Leads Apple In U.S. Mobile Device Sales
Samsung is number one, Apple number three
Sunday, August 5, 2012
Apple and Samsung's ongoing courtroom battle over patents may be overshadowing the contest between the two smartphone giants in the marketplace. But that confrontation is just as intense.
At the moment, Samsung appears to have the upper hand. In a report digital analyst comScore, Inc., says Samsung is the overall top handset manufacturer when it comes to U.S. sales, cornering 25.6 percent of the market in the second quarter of 2012.
Apple comes in third, with 15.4 percent of the market trailing LG, which claims an 18.8 percent market share in the comScore survey of 30,000 mobile subscribers.
Despite its high profile and popularity, perhaps Apple's position is not so unexpected. Apple basically makes one handset, the iPhone. True, consumers can buy older versions of the iPhone at a lower price, but that's hardly the same as producing a full line of phones that feature the latest technology.
Samsung, for example, offers six different 4G smartphone models for Verizon Wireless subscribers at prices starting at $49. Apple's latest iPhone, the 4S, still operates at 3G speeds.
On the move
Despite that, Apple continues to gain ground. Its operating system now makes up 32.4 percent of the market to Android's 51.6 percent share. Still, it's impressive when you consider that one manufacturer holds that 32.4 percent while Android's 51.6 percent is shared by Samsung and a number of other device manufacturers who make Android phones.
RIM, maker of the Blackberry, ranked third with a 10.7 percent share, followed by Microsoft at 3.8 percent and Symbian at 0.9 percent.
The comScore report also shows that for the three-month average period ending in June, 234 million Americans age 13 and older used mobile devices. The U.S. population is estimated to be a little over 313 million. More than 110 million people in the U.S. owned smartphones during the three months ending in June, up four percent from March.
People do a lot more than talk on their phones. In June, 75 percent of U.S. mobile subscribers used text messaging on their mobile device and 51.4 percent downloaded at least one app. About half of subscribers used their devices to access the Internet.