What earnings reports have revealed about ads

Here are highlights of recent quarterly earnings reports from selected Internet and media companies and what they say about the state of spending on advertising:

Thursday: Google Inc. says its revenue, after subtracting ad commissions, totaled $8.14 billion in the first quarter. Analysts were expecting revenue of $8.09 billion on this basis. Google’s revenue was helped by a 39 percent increase in “paid clicks,” but the prices of its search-driven text ads continued to decline. The so-called “cost-per-click” for these ads declined 12 percent from the same time a year earlier.

Coming up:

April 16: Gannett Co.

April 17: Yahoo Inc., Omnicom Group Inc.

April 19: Microsoft Corp., The New York Times Co.

April 25: The McClatchy Co.

April 26: Time Warner Cable Inc., The Interpublic Group of Cos.

April 27: WPP Group PLC

May 1: CBS Corp.

May 2: Time Warner Inc., Comcast Corp., IAC/InterActiveCorp

May 3: Viacom Inc.

May 4: The Washington Post Co.

May 8: The Walt Disney Co., Discovery Communications Inc.

Not yet known: AOL Inc., Clear Channel Outdoor Holdings Inc.


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