Our Opinion: United Way campaign approaches 'art of ending'

“Great is the art of beginning, but greater is the art of ending.”

We cited that quote by American poet Henry Wadsworth Longfellow in this forum on Sept. 6 when we encouraged community support for the United Way of Central Missouri fundraising campaign.

The campaign enjoyed a great start.

The 30 Pacesetter companies — which conduct campaigns in advance of the kickoff — raised $769,007 of the overall $1.63 million goal. Their effort translated into 47 percent of the goal, an increase over the traditional 40 percent raised by previous Pacesetters.

The campaign has reached its final stages. Although donations always are welcome, the campaign ends Oct. 31, followed by a Victory Celebration at 8 a.m. Nov. 9 at Farm Bureau.

Area United Way President Ann Bax pointed out increased needs translate into increased requests for services from the United Way’s 25 health and human services agencies and three initiatives.

“We have past contributors who now are in need of services,” she said. “We appreciate everyone’s consideration,” she added. “If you can help, your support would be appreciated.”

First and foremost, however, Bax thanked the community for its continued support.

We echo that sentiment.

Support for United Way comes in various forms.

Volunteers assess agency needs, evaluate budget requests, serve on committees and guide campaigns.

Business leaders and employee groups organize campaign efforts and create fundraising events.

And — perhaps most important — individual donors respond graciously and generously.

In the end, each contributor will play a vital role in determining the greatness of “the art of ending” this year’s United Way campaign.


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