What earnings reports have revealed about ads

Here are highlights of recent quarterly earnings reports from selected Internet and media companies and what they say about the state of spending on advertising:

Thursday: Google Inc. says advertising revenue grew 33 percent to $9.3 billion during the third quarter, thanks to the reach of its search engine and the effectiveness of its ads. After subtracting commissions, net revenue growth was 37 percent. The growth comes despite mounting worries about the economy. Google got 96 percent of its revenue from advertising that quarter.

Monday: Gannett Co. says advertising revenue in its publishing businesses fell 8.5 percent to $592 million. Digital revenue in that unit grew, but it’s not large enough to offset declines in print advertising.

Tuesday: Yahoo Inc. says revenue for display and search ads fell 28 percent to $969 million. Search ads dropped 44 percent as Yahoo started sharing revenue with Microsoft Corp. under a long-term partnership in which Microsoft runs Yahoo’s search engine. Overall revenue after commissions fell 5 percent.

Omnicom Group Inc., which owns marketing agencies, says earnings rose 16 percent, mostly driven by higher international revenue.

Coming up:

Thursday: Microsoft Corp., New York Times Co.

Friday: McClatchy Co.

Nov. 2: Time Warner Inc.

Nov. 3: IAC/InterActiveCorp, CBS Corp.

Nov. 4: The Washington Post Co.

Nov. 10: Viacom Inc., The Walt Disney Co.


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