Mall’s success called vital to Jefferson City's retail growth

Retail action team: Change in mindset needed

The way Eric Schulte sees it, his action team serves as a barometer.

Schulte serves as one of the co-chairs for the retail attraction action team, one of nine under the Jefferson City Area Chamber of Commerce’s economic development plan called “Transformation.”

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One of the main locations that needs to succeed, Schulte said, to create an overall retail success in Jefferson City is Capital Mall. He said the biggest difference between Jefferson City’s retail numbers and its biggest competitors’ numbers in Columbia, St. Louis and Kansas City is a result of ....

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