’Captain America’ keeps full name in most of world
Wednesday, July 6, 2011
LOS ANGELES (AP) — Captain America will keep its patriotic full title in most of the world when the superhero adventure hits the big-screen.
Paramount Pictures and Marvel Studios gave distributors around the world the option of shortening the title of “Captain America: The First Avenger” to simply “The First Avenger,” out of concern about anti-American sentiment.
But the only countries that took them up on it were Russia, Ukraine and South Korea.
In other territories, the movie will go out with the full title, a sign that the brand value of the Marvel Comics hero trumps any potential anti-U.S. feelings in some parts of the world.
Movie titles often are changed in foreign countries for cultural reasons or because the original names don’t translate well. In French-speaking countries, “The Hangover” and its sequel were titled “Very Bad Trip.”
Starring Chris Evans as the patriotic super-soldier, “Captain America” opens in U.S. theaters July 22.
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