Jefferson City challenged to change status quo

‘Good enough’ not good enough

Jon Roberts outlines a strategic plan for Jefferson City during the Jefferson City Area Chamber of Commerce Transformation event Wednesday at the Miller Performing Arts Center.

Jon Roberts outlines a strategic plan for Jefferson City during the Jefferson City Area Chamber of Commerce Transformation event Wednesday at the Miller Performing Arts Center.

Good enough is not good enough anymore.

That was the message that about 200 residents of the Jefferson City area heard Wednesday night at the Jefferson City Area Chamber of Commerce’s roll-out event for the Economic Development Strategic Plan on the Miller Performing Arts Center.

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After more than six months of focus groups and more than 18 months of planning and conceptualizing, a plan for what can be done to capitalize on the opportunities of the area was unveiled with the help of Jon Roberts of TIP Strategies.

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