Missouri Tourism Commission cites advertising payoff
Tuesday, February 15, 2011
The Missouri Tourism Commission says the state got more value from its tourism advertising in 2010 than in 2009.
The commission presented its annual report to lawmakers Monday. The report showed that visitors spent about $53 for every dollar the state spent marketing tourism in 2010, up from about $47 in 2009.
Commission members say the state Division of Tourism needs more funding so that it can attract more visitors to Missouri as people start to get their jobs back and spend more money.
The Tourism Division’s budget is about $13.4 million this fiscal year, and Gov. Jay Nixon is recommending the same amount next year. Most of that goes toward marketing Missouri to people in other states.
The commission says the tourism industry employs about 281,000 people in Missouri.
More like this story
- State’s tourism industry keeps shrinking
- Around the Lake: TCLA visits, discusses Lake issues during 2013 Capitol Days on Tourism
- Around the Lake: LOTO Fiscal Year 2014 Ad. Effectiveness Study results are in
- Audit: Kinder may have had conflict with bike race
- Around the Lake: Measuring marketing, advertising mediums by area demographics
Use the comment form below to begin a discussion about this content.
Please review our Policies and Procedures before registering or commenting