NW Mo. State changes mass communication curriculum
Monday, December 26, 2011
MARYVILLE, Mo. (AP) — Northwest Missouri State University is dropping undergraduate degrees in broadcasting, journalism and advertising and replacing them with a more general mass media degree.
The school says the shift is driven by changes in the industry causing today's media professionals to need more than traditional print and broadcast journalism skills. The school says they also need to be knowledgeable about social media, web management and video editing.
Northwest Provost Doug Dunham says mass communication faculty spent more than two years working on the curriculum redesign. The effort included visits and studies of several communication companies and other universities.
As part of the change, 11 new courses will be added, including social media strategies, sports reporting and digital cinematography.
The school's Board of Regents recently approved the change.
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