Honda to stop selling unpopular Civic in Japan
Tuesday, November 16, 2010
TOKYO (AP) — Honda will stop selling its Civic sedans in Japan because sales are lagging compared with smaller models, the Japanese automaker said Tuesday.
Production in Japan of the gasoline-engine Civic for local sales ended in August, and will end in December for Civic hybrids, although manufacturing of export models will continue, the company said.
Sales of the Civic will end in Japan when inventory runs out. Tokyo-based Honda Motor Co. sold only 9,000 Civic cars last year in Japan.
The Civic, introduced in 1972, was once Honda’s flagship car. The model got bigger over the years and now trails in popularity in Japan to the Fit subcompact and Insight hybrid.
At the height of the Civic’s popularity in 1975, Honda sold 177,000 in Japan, and cumulative Civic sales in Japan total 3 million vehicles, according to Honda.
Honda will continue making export models including the gas-electric hybrid Civic at its Suzuka factory in Mie Prefecture, central Japan. The Civic is also being produced at 13 overseas factories, including Greensburg, Indiana.
The model, sold in 160 nations, remains relatively popular in some overseas markets.