Smashburger Partners with STL Smash to Open 12 Restaurants in St. Louis

Great-Tasting “Better Burgers” to Heat Up St. Louis in 2011

ST. LOUIS--(BUSINESS WIRE)--Nov. 08, 2010-- Smashburger, nationally acclaimed industry-leading “better burger” restaurant, will sizzle into St. Louis in 2011. Smashburger has partnered with STL Smash, LLC to introduce Smashburger’s “burger magic” to the city.

The St. Louis Smashburger restaurant will be Missouri’s first and will feature regional menu items created especially for St. Louis’ unique culinary heritage.

STL Smash, LLC will open multiple units in St. Louis over four years. Dave Schweitzer, President of STL Smash, LLC has more than 16 years of successful franchise restaurant experience with Subway. He has been recognized as Best New Regional Subway Franchisee and is known for his focus on customer service, smooth operations, and focus on superior staffing.

“As a franchisee, you don’t have anything if you don’t have a fantastic product,” says Dave Schweitzer, President of STL Smash, LLC. “When I first tasted a Smashburger, I knew it would be a great company with which to do business.”

“Dave Schweitzer puts customer service at the top of his list,” says Smashburger Chairman and CEO David Prokupek. “His priorities and experience as a multi-unit operator ensure that Smashburger will have a successful launch in St. Louis.”

Smashburger’s “better burgers”, made with 100-percent Certified Angus Beef, are cooked to order in satisfying recipes and can be customized with an array of artisan buns, flavorful cheeses, the freshest produce, and top-quality condiments. In addition to great-tasting burgers, Smashburger offers crispy and grilled Smashchicken sandwiches and a fresh variety of Smashsalads. Diners can enhance their meal with any of Smashburger’s wide offering of signature sides like rosemary and garlic-seasoned Smashfries, Veggie Frites, haystack onions and Fried Pickles. Guests can quench their thirst with local beer, wine, Hdagen-Dazs shakes, and root-beer floats.

About SmashburgerDenver-based Smashburger, the country’s fastest growing “better burger” restaurant company, is designed to be every city’s favorite place for burgers. It was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger will open more than 100 stores by 2010’s conclusion and operate more than 200 in 2011. It has sold franchise and joint venture agreements that will bring the total to more than 400 locations over the next five years. To learn more, visit www.smashburger.com.

About Consumer Capital PartnersDenver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development. To learn more about CCP, please visit www.consumercp.com.

--30--PB/ms

CONTACT: For Smashburger:

Alexis

Walsko or Allison

Dent

612-333-1723

KEYWORD: UNITED STATES NORTH AMERICA COLORADO MISSOURI

INDUSTRY KEYWORD: WOMEN RESTAURANT/BAR RETAIL FOOD/BEVERAGE CONSUMER FAMILY MEN

SOURCE: Smashburger Copyright Business Wire 2010 http://www.businesswire.com/news/home/20101108006159/en

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