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Sunday, July 05, 2009
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As the channel turns

David Owen

By David Owen
sports@newstribune.com

This sports business is a topsy-turvy world that waits for nobody

Published: Sunday, May 25, 2008 9:22 AM CDT
I'll admit this much, catching the 10 o'clock sports broadcast on the local TV station is hard for me.

At about that time, I'm either finishing up at the office, driving back from a road game or finishing up a game story.

So, I'd always tune in at six o'clock the next day to catch up on what I missed. That abruptly changed Thursday night, when a local station began its new directive of limiting their sports broadcast to once a day.

Along with that, they let go a familiar face that has been a cornerstone of the local sports community for 23 years.

It was a gut shot to local viewers, but I guess I see through the haze.

Information is easy to come by these days, although, I've never met a computer with a good personality. But I believe there's another reason.


Sports isn't important in the news world, it's recreation.

But it's much more than that for me. It's an escape from those serious political segments that go well with a bucket of popcorn and a handgun.

Yeah, that's what I want more of.

More news, more health, more potato chips (more enter you're own favorite junk food here).

We'll probably be inundated with more ads that have those timeless jingles that make you want to get a lobotomy. You know the ones I'm talking about.

Yep, money talks and everything else can just walk.

That's how it is, right? It's a cruel world.

Looking for ways to save money in these difficult financial times, some big-wigs thought they'd cut something nobody cares about.

But someone always cares.

How about just cutting out those hefty yearly bonuses for those cooperate fat-cats? It seems fair. Sacrifice thyself for the good of the company.

Or, how about firing the brain-trust that came up with the idea of slashing the sports broadcast to one, five-minute segment a day.

We can live without sports, can't we?

Not in this community, we thrive on it. You don't have to grow up here to know sports is big business in Jefferson City.

You just have to look at the local public high school and see the renovations that are being done to Adkins Stadium to know that this is a sports town.

How many people have season tickets to University of Missouri games? Plenty.

It will be interesting to see how high school football coverage will be handled next fall, or basketball, or everything else that needs coverage in this area.

That's one thing I enjoyed about the local sports broadcast. They could move freely from one game to the next, while us lowly print journalists are locked in for the whole shebang.

We got to see area games that we couldn't attend, and we always got early updates from games in progress.

But now we just get one sports broadcast? What a gyp.

I guess I'll just have to turn the channel.


David Owen's commentary is in reaction to: Rod Smith fired after nearly 23 years at KRCG-TV.





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Thanks.

klintwagoner wrote on May 25, 2008 12:04 PM:

" Corporate interests have decided that local sports is not that important to Jefferson City. Our kids and the pride they might feel at being on KRCG are being sacrificed for another commercial and money for their back pockets. Rod Smith had encouraged our kids to better themselves both on and off the field to become a better person. It is sad to say but we must turn away from viewing or supporting our local television station. The only thing that works with corporations that do not care about local communities is damaging their greed.
"


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